This annual fundraiser, hosted by Traverse Bay Sunrise Rotary Club, helps support three important charities for kids. All of these non-profits including Backpacks for Kids, Born To Read, Education for Malawi, were designed and branded by Red Letter Design. The fundraiser's marketing and promotional items incorporate colors and graphics relating to each brand, giving it a fun and playful look. This year's event was a huge success and attracted the most sponsors to date.